Our Story

Our Mission:

“We create sparkling water and lifelong memories for all of our customers, everyday.”


What We Do:

Water is our world.

Our company’s roots go back to the early sixties with over 50 years of expertise to deliver your ultimate backyard dream. We build pools to enhance your life, install spas to welcome serenity, and offer 5 retail stores to conveniently address your every water need. Your only care will be enjoying the memories.

Goodall Pools creates sparkling waterscapes for years of enjoyment. Our international award-winning designs, use of advanced technology and exemplary customer service have led to our success. From our first pool sale 50 years ago, we’ve grown into a highly respected, full-service pool company that builds, installs, sells and services all you’ll ever need for water fun.

Our Story:

In fact, our beginnings were quite humble. In 1962, Robert L. Goodall Sr. spent the last $35 of the family savings on a pool salesman kit. It was the best investment he ever made. Goodall Pools grew from its modest location in the basement of Bob Sr’s family home on Linwood Street in New Cumberland. Their first building sported a sign advertising a complete in-ground swimming pool for $595. Times have certainly changed. Yet, the expertise and service Goodall Pools & Spa offers, has not.

Bob Jr. has involved himself in all aspects of the pool business since a young age. His wife, Alice, focused on the retail stores which have grown to 5 convenient locations. His sister, Tracy, handles the finance department. Now Bob Goodall III, an Iraq veteran, is assisting with pool construction.  In 2002, Goodall was invited to join the prestigious Aquatech, a nationwide organization of the country’s most notable pool builders.

Who We Are:

Our DNA drives us to serve our customers with integrity, vision, craftsmanship and determination to surpass their expectations.

But that is not enough. We learned that pool & spa owners needed someone to appreciate their setting, how they would most enjoy using them and avoid problems…they needed someone to council them.  Goodall is a third generation family business that prides itself on its water wisdom, and dedicates itself to pioneering industry trends for generations to come….

We sell here…

We build here…

We live here…

Aquatech is more than just a name.

Aquatech is part of the United Aqua Group, one of the nation’s largest organizations dedicated to the professional pool building and retail industries. For more than 50 years, clients have entrusted Aquatech’s award-winning residential builders with their outdoor dreams. Builders constructs awe-inspiring outdoor oases using innovative design, unparalleled craftsmanship and uncompromising ethics. They rely on the highest standards of excellence to transform ideas into breathtaking aquatic realities that reflect each client’s individual lifestyle. Behind every exquisite waterscape is an Aquatech builder.